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I’ve always been amazed at how Nike could simultaneously market to overground and underground markets effectively. Rather it be some ghetto shit, suburban-performance jogging shit, or just their push into the hard to please realm of skateboarding, they always seem to get it.

I’m too fat to skateboard, has always been my moronic cop-out for not jumping on board. That being acknowledged, my thoughts on the topic is definitely lacking, but I would think a high definition skate video would be too sweet/bitch to appeal to a bunch of ruffians that skate all day and steal snacks from their local 7-11 (in Jersey WaWa). According to the faceless voices on the Internets though, Nike’s HD skate video Debacle, which is the first ever HD skate vid, is more than proper:

nikesb-debacle

And of course, being the marketing don that they are, you have 3 more days to download the vid for free here, if you haven’t already.  I have, it was ok, I’m fat, but I do dig this commercial with LA’s Paul Rodriguez and Ice Cube:

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